By Chris Kavan - 04/19/18 at 06:40 AM CT
Rampage burst onto the scene last weekend, while A Quiet Place continued to show a lot of staying power, becoming one of highest-grossing horror films hitting $100 million in just two weeks. This weekend offers up a sequel to cult favorite comedy, another female-centric comedy and a weekend getaway turned thriller when a biker gang gets involved. Despite the competition, it's hard to see Rampage or A Quiet Place losing much ground. All this, of course, is just a bit of calm before next weekend when Avengers: Infinity War is going to bury everything with what is sure to be a near-record opening.
I FEEL PRETTY Amy Schumer had a pretty good debut with Trainwreck but followed it up with Snatched, which was a disappointment. She returns with I Feel Pretty, but based on early reviews and word-of-mouth, it's not going to turn things around. Schumer plays Renee Bennett, a woman with little confidence as the world around her is constantly reminding her of how she doesn't fit in - too big, too awkward, too meek - but everything changes when she falls off an exercise bike and wakes up thinking she is the most beautiful woman in the world. This newfound confidence lets her get ahead at her place of work, a cosmetics company, and even talk to her role-model and boss Avery LeClaire (Michelle Williams). But all good things must come to end - and when this bout of confidence wears off, how will Renee react? The film also stars Emily Ratajkowski, Busy Philipps, Tom Hopper, Aidy Bryant, Lauren Hutton and Naomi Campbell. The film has been pretty savaged for trying to convey a positive message about body image and what it means to be a woman in the modern world, but takes every opportunity to make the easy fat-shaming joke. I have a feeling this disparity is going to sink it and while it may open decently, it's not going to challenge the top films.
TRAFFIK Opening in just 1000 theaters, Traffik is likely to only make a modest impact at the box office. The film follows a couple (Paula Patton and Omar Epps) who decide to spend a romantic weekend on an isolated mountain retreat only to stumble upon a biker gang, and insidious plot and people who will stop at nothing to keep their secrets. William Fichtner, Missi Pyle, Roselyn Sanchez, Luke Goss, Laz Alonso and Dawn Olivieri help round out the cast. Much like last weekend's Beirut, this is a classic thriller that is going to get lost amidst the competition and will be lucky to hit the top 10, let alone the top 5. Still, I think if they releases this late summer (late July, early August) without the competition, it would have done a lot better. But I don't make these decisions.
The new films don't look to shake things up too much this weekend with Rampage and A Quiet Place likely to stay on top for at least one more weekend. I'll be back on Sunday with the complete breakdown.