By Chris Kavan - 08/22/13 at 06:54 AM CT
Last week although we had another onslaught of new films at the box office, pretty much everything other than the dramatic, historic Butler fueled much interest in audiences. Unfortunately, I have a feeling the next few weeks are going to bring more of the same. This is the time of year where a lot of the films either appeal only to a niche audience or are simply dumped off because the studio didn't have anywhere else to put them. This week it's not that the movies are particularly bad - but they do have a limited appeal.
YOU'RE NEXT Adam Wingard has been staking his claim in the horror genre. He contributed to the horror anthologies V/H/S, V/H/S 2 and The ABCs of Death as well as helming A Horrible Way to Die, which has developed a cult following, Now comes his most accessible film yet, You're Next, in which a family is assailed by a mysterious gang of killers - who, in turn, find one of their "victims" has a talent for fighting back. Horror films have done well lately - just look at The Purge and The Conjuring and You're Next certainly has a good chance of joining those two. Plus, like those two films, this isn't going to have a high-dollar blockbuster production cost, so it shouldn't have much trouble earning back its budget. I'm very selective about horror films, so there's a better chance of me catching it on Netflix than in theaters, but if enough people praise it, I may sneak out to watch this one too.
MORTAL INSTRUMENTS: CITY OF BONES
There has been a rough patch lately for films based on massive tween hits. Everyone wants to be the studio that brings about the next Harry Potter or Twilight - but as The Host and Beautiful Creatures proved earlier this year - just because your book is popular does not mean your movie is going to follow suit. This is nothing new - The Golden Compass, His Dark Materials, Eragon - there are so many examples of films failing to meet fans' expectations, I'm surprised anyone is still trying. Despite having a cast including featuring the likes of Lily Collins, Lena Headey, Jared Harris and Jonathan Rhys Meyers - early reviews haven't been kind and I think this is going to join the long line of YA novels turned into generic, bland movies. A sequel is already in the works for 2014 and it will be interesting to see if the film can justify that move.
It should be another somewhat slow weekend - I think the only chance of having a breakout is if another horror film attracts a wide audience. We'll find out on Sunday.