By Chris Kavan - 07/12/18 at 06:55 AM CT
In an increasingly crowded summer box office, is there room for dinosaurs, superheros, animated vampires and The Towering Inferno of Johnson? All signs points to yes - though it looks to be a tight race for first place between two major newcomers and Marvel's latest film. Meanwhile, a breakout limited release looks to make bigger waves in wide release, though the surreal nature may be a hard sell to general audiences. All told, it should be an interesting weekend.
HOTEL TRANSYLVANIA 3: SUMMER VACATION Directly challenging Skycraper for the top spot will be the third entry in the popular Hotel Transylvania series. The first two films hit $358 million and $473 million worldwide respectively - on just an $80 million budget. The third film keeps the budget the same and looks to do as well, if not better, than the first two films. Adam Sandler, Andy Samberg, Selena Gomez, Kevin James, Fran Drescher, Steve Buscemi, Molly Shannon, David Spade, Keegan-Michael Key, Jim Gaffigan, Kathryn Hahn, Chris Parnell and Chrissy Teigen are all attached - some being frequent collaborators of Sandler's live-action films. Animation and summer go hand-in-hand and with The Incredibles 2 going on five weeks, it's prime time for another family-friendly title to enter the fray. I admit I haven't seen the previous two Hotel Transylvania films - but I don't see why this won't be just as popular and has a good chance at taking that top spot if Johnson doesn't appeal to the masses.
SORRY TO BOTHER YOU After a huge debut in limited release (have the best per-theater average last weekend), Boots Riley presents his surreal, absurdist yet sly and topical Sorry to Bother You to the general masses. Get Out scene-stealer Lakeith Stanfield player smooth-talking Cassius Green, who works as a telemarketer in an alternate-world version of Oakland. His life is in a bit of a rut. Sure, he has a great girlfriend in Detroit (Tessa Thompson) but lives in the garage of his cousin (Terry Crews). But a veteran telemarketer (Danny Glover) gives him the key to success - using his "white voice" to win over customers. Sure enough, Green sees immediate improvement in his job - and is soon one of the top sellers, catching the eye of Steve Lift (Armie Hammer), the man in charge of it all. But success also comes with a price as Green learns about the dark nature of his profession, leading down a macabre rabbit hole. Look, Sorry to Bother You is going to be a hard sell to the general masses, though it's going mini-wide (835 as opposed to the 3700 of Skyscraper), I just don't know if it can match its standout limited debut. I do want to check out - just to see how crazy things get, and, one thing is for certain, it's unique and deserves all the attention it gets.
Those are the three newcomers entering the arena. It looks to be close battle between holdover Ant-Man and the Wasp, Skyscraper and Hotel Transylvania 3. I'll be back on Sunday with the results.